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Market Position Analysis: A Strong Foundation, Needing Modernization Alliance Tractor in Mattoon, Illinois, enjoys a strong local reputation, boasting a 4.5-star rating from 36 reviews. Their Saturday hours demonstrate a commitment to serving local farmers' needs. However, their limited online presence represents a significant weakness in today's digitally driven agricultural market. Many farmers now research and purchase equipment online; a robust website highlighting sustainable practices is crucial for attracting environmentally conscious customers – a growing segment of the market....